xCube Access

From market access to growth advisory

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The challenge

As part of xCubes vision to improve the overall competitiveness of capital markets in Dubai, the company created a new advisory platform for the market. The platform connected advisors and investors, providing both with optimal opportunities for growth. The new brand need to represent the growing ecosystem at xCube whilst being relevant to the new offers target audience.

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Our approach

We worked with the leadership team of xCube to develop brand propositions that explored the extension of the xCube brand whilst building a credible and relevant offer for the advisory platforms target audience. The propositions explored the use and extension of the xCube name, brand identity and specific personality, positioning and messaging for the new brand. 

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The solution

We landed at the optimal solution, developing a name, unique brand identity and messaging house that laid an agile platform for the launch of xCube Access to the advisory community and then later to the investor community. 

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PROJECT DELIVERABLES

Brand Positioning
Brand name
Brand Identity
Visual System
Company prospectus