Sharrai

Designing an intuitive online experience

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PROJECT OVERVIEW  

Sharrai was established to support the growing Sharjah automotive industry. Its goal is to transform the local used car industry and create a competitive environment for both buyers and sellers. The Sharrai online platform offers a digital used car showroom and to deliver a complete auto experience.

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WHAT WE DID  

Dragoman was initially asked to create a revised brand identity and visual language for their digital platform and its communications.

However, after workshops with key stakeholders, the creative team was asked to redesign the user interface and components of the user experience across their website and app. Their current customer journey didn’t fulfil the business’s vision or address customer needs.

Dragoman’s recommended UX was intuitive and user-friendly, offering a seamless browsing and shopping experience. Tailored customer journeys were designed for both desktop and the app, to better suit user habits on each device.

The final brand assets were rolled out across communication campaigns, outdoor advertising and all digital assets.

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PROJECT DELIVERABLES

Market insights
Brand identity
Brand assets
UX
Digital assets
Website

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