From product to purpose.
Red Sea Farms needed a brand platform that would support their current success and market growth, but also allow them to transition to a brand that better reflected the cutting edge technology that they research, design and implement. Ultimately the new brand must support a rapid growth strategy so that they can achieve their admirable purpose to ‘Feed the World Sustainably’.
WHAT WE DID
We worked with the company founders and leadership team to capture the essence of the company and ensure that whilst creating a brand that had a technology focus, that the core humanity of the brand would be retained. We captured the purpose of the brand and the existing culture in a new brand narrative and created a brand architecture that helped to structure the business to continue their current success and to leverage brand success for future sustainable growth opportunities.
The brand strategy and brand architecture was supported by a new brand identity and brand language for rollout across digital channels, investor communications and environments,