Masarra

Savour our world

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PROJECT OVERVIEW

Masarra is a vibrant, new destination management company committed to offering unforgettable experiences that reveal the best of Abu Dhabi and the UAE to travelers from around the globe. 

The distinctive experiences are crafted by a team of travel professionals and expert guides that blend tradition with innovation and excellence.

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WHAT WE DID  

We partnered with the Masarra team to build a brand to elevate the travel experience in Abu Dhabi and leave lasting memories. From the name and strategy to the brand identity and overall experience, we worked together to shape a brand that would truly delight people in the wonders of our world.

The name “Masarra” translates to “happiness” in Arabic – a perfect reflection of the joy and discovery that travelers will feel as they explore the natural beauty, culture, and excitement of Abu Dhabi, all carefully curated by the Masarra team. The brand blends the global ambition of Masarra with the warmth of Abu Dhabi’s hospitality and the unique charm of its natural beauty and culture. 

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PROJECT DELIVERABLES

Brand positioning
Brand Name
Brand identity
Brand strategy
Brand architecture
Design systems
Launch video
Event branding