Leap
For the hyper-driven.
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PROJECT OVERVIEW
The future of business is; Hyper-driven, hyper-innovative & hyper-connected.
So DIFC designed Leap.
Leap is the growth platform for business innovators and industry leaders to accelerate and scale their business.
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WHAT WE DID
We worked with the Leap and DIFC teams to develop the brand. The brand had to achieve two key objectives; appeal to the startup and founders community and support DIFC’s innovation journey. We developed the brand to have its own personality whilst paying homage to the DIFC brand through visual and verbal cues. The result is a brand that can support the business growth of Leap and the vision and ambition of DIFC.
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PROJECT DELIVERABLES
Brand positioning
Brand identity
Brand strategy
Brans architecture
Design systems
Brand guidelines
