Evolving from a wifi company to designing data solutions that transform business strategies
IQ data had been in the market for a few years as IQ Wifi, a company that utilised Wi-Fi beacon technologies to help their clients better understand their customers needs and drivers. The company now had the technology and personnel to not only analyse the data from wifi solutions, but to provide its clients with a comprehensive suite of geolocation data solutions that merges the online and the offline worlds. They needed a brand that could help them take this new offer to market.
WHAT WE DID
We worked with the founders to not only understand the new offer and business strategy but to act as true partners, testing brand propositions and helping to focus the new narrative. Through a series of workshops we helped to identify the proposition area that retained enough of their existing market equity but created the brand proposition that would support business growth for years to come.
We evolved the identity and developed a full visual language and design systems for the brand to go to market. Key messaging created the right tone of voice and extended the new narrative across products and services. We then worked with their development team to map out the website journey and design the UX and UI.
We continue to provide branding support and have created a strategic partnership with IQ data that allows us to provide data solutions for our clients and enrich our insights and customer understanding.