Ignyte

From startup platform to global growth partner.

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The challenge

Ignyte needed a brand that matched its ambition: to be more than a platform, to be a global growth partner for startups. The challenge was to create a brand that captured the spark of bold ideas while inspiring trust, scale, and impact. 

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How We Worked

We partnered with Ignyte’s leadership to align the brand with their vision for the future of business. Through workshops and iterative collaboration, we refined the story, positioning, and identity to communicate clarity, creativity, and confidence. Together, we crafted a narrative and visual identity to connect with founders locally, regionally and globally.

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The solution

We created a clear story and confident brand identity that captures the spark of bold ideas and the ambition and vision of founders and startups. The brand is dynamic, combing technology greys with inspiring brighter yellows that demonstrate the dynamic nature of business and the aspiration of entrepreneurs. As with the business of the future, the brand is agile and versatile, easily adapting to different content requirements.

The Results

Ignyte relaunched with a brand that speaks to ambition and possibility:

The future of business is;
Empowering. Innovative. Transformational. Exponential.

The future is here.

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PROJECT DELIVERABLES

Brand Positioning
Brand Identity
Brand Sonic
Messaging Framework
Brand Guidelines