SOUNDS. SURREALISM. SELFIES. SUSHI.
Gate Avenue is the flagship retail destination at DIFC. To both create a brand platform for engagement and to enhance the DIFC destination brand, we created a new brand for Gat Avenue. The brief was simple. Create a brand that could sit in the portfolio of brands of DIFC and more importanlty get people to visit Gate Avenue. 50% increase in footfall, job done!
What we did
We reviewed the market and identified an opportunity for positioning a retail destination that leveraged the positioning we had created for the DIFC destination and would standout in the crowded market. The brand positioning, personality and tone of voice was created to be energetic and adaptable to ever the changing nature of a dynamic retail environment. Design systems were created to link the online and offline worlds to create a seamless experience.
Insights and research