DFM needed a brand refresh to support the ambitions of the organisation. DFM supports a much broader and compelling purpose, contributing to the economic growth of Dubai. Beyond a financial market, DFM believe in the potential of people, ideas and ambitious vision. The new brand needed to be able to support this message and connect with stakeholders.
WHAT WE DID
We worked with the leadership and marketing teams to craft the story of DFM. We executed this story visually and verbally through tone of voice and design systems, creating a digital ready brand ecosystem that would be able to communicate dynamically and engage with audiences. We translated the design systems into a guideline to inspire all agency partners and internal teams. We are not only proud of the work which has been done by Dragoman, but also the way in which the design systems have been adopted and implemented by other agencies and the DFM team.