Dubai International Financial Centre (DIFC)
No.1 campaign — generating new business leads
DIFC has achieved strong growth and occupancy figures over their 15 year lifespan. Dragoman was asked to communicate these statistical achievements and give them market context, in an engaging and visual way.
What we did
The ‘No.1 campaign’ was DIFC’s first integrated marketing campaign. It aimed to raise brand awareness in key markets and generate new business leads. The campaign also spoke to existing DIFC tenants, confirming they were located within Dubai’s most prestigious financial community and amongst global industry leaders.
Dragoman implemented a ‘seeded’ campaign approach, communicating one key achievement message each week, across a 12 week period. The bold typographic style presented key statistics in a bold and engaging way, celebrating their achievements through a playful numerical infographic.
The campaign generated 23 million impressions, 85,000 clicks and 115 quality new business leads, with a never-seen-before conversion rate by the Business Development team.
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