Arena Private Market

Making capital work for you

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PROJECT OVERVIEW

DFM is creating a dynamic and robust ecosystem for market growth and wealth creation. The launch of the private market provides eligible private companies with access to growth capital through the accredited DFM investor community.

The key challenge was introducing a new and unique offer to market. Arena provides private companies access to capital on their terms whilst maintaining control of the company. Investors can participate in growth companies before they become the next big thing on the path to possible IPO.

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WHAT WE DID  

The brand strategy and brand identity was developed to clearly express the new offer whilst retaining the credibility of the DFM brand. The brand captured the optimism of growth opportunities through the development of a brand language that references positive market queues in a dynamic yet simple brand language.

The new brand was launched at Dubai Capital Market Summit. Beyond the brand creation, we supported the DFM team with the development of the keynote presentation, the launch video, website development and brand governance services.

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PROJECT DELIVERABLES

Brand positioning
Brand identity
Brand strategy
Brand architecture
Design systems
Launch video