Al Jalila Children’s Specialty Hospital – Brand Environment
Intuitive movement around a world-class facility
Named after the youngest daughter of His Highness Sheikh Mohammed Bin Rashed Al Maktoum, Al Jalila Children’s Specialty Hospital is the first branded hospital launched by Dubai Health Authority (DHA) that specialises in advanced care for children.
WHAT WE DID
After Dragoman completed the brand creation, including the identity and all brand assets, we were asked to assist with the brand environment.
A signage system had already been implemented by the architectural team during the hospital’s recent design and development stage. However, DHA felt that the wayfinding through the hospital corridors was confusing and counterintuitive. It wasn’t adding to the hospital experience, which should be a stress-free environment.
Dragoman started by defining a wayfinding strategy that looked at the zoning and flow through the hospital. Dragoman’s environment team walked the entire hospital, assessing every perspective to ensure that patients were being provided with the correct information at all times. A colour system was applied to each zone to create visual differentiation. The signage design contained playful typography and iconography. The information design was carefully looked at to ensure legibility and contrast. The creative team designed environmental wall graphics that defined spaces, making key departments easily recognisable and assisted patients in moving through the hospital seamlessly.
Dragoman was also heavily involved with the production, working closely with the signage supplier for during the implementation phase to ensure that all elements of the system were manufactured and installed to specification.