Al Forsan Village
Activating a vibrant community
The area surrounding the Al Forsan International Sports Resort (AFISR) was masterplanned to create a new and vibrant community in Abu Dhabi. This was also the first development of the newly formed Al Forsan Real Estate.
What we did
To establish a new development brand in a crowded real estate market, we used the aspect of sport and its broader impact on a community as one of the key factors for the brand proposition. The impact that the development would have on the surrounding area and its community was also an inspiration, not only for the brand but also eventually the corporate development brand. The brand proposition, the fabric of the community, became the inspiration for a vivid brand. The various components of the development were brought to life through a tapestry of iconography and colour that conveyed a sense of excitement and created and engaging visual narrative that transcends nationalities and cultures to create a connected and vibrant community.
Insights and research