Al Forsan Real Estate

Building communities that enrich lives



Al Forsan Real Estate is the holding entity for Al Forsan Village, a vibrant residential community in Abu Dhabi.

In the UAE, there is very little differentiation between property developers, as they all communicate the same brand proposition around quality, green spaces and sustainability. The congested market allowed Al Forsan Real Estate to create a unique brand and market proposition.



Dragoman reviewed the company’s existing brand architecture and assessed the business’s components, to ensure that the new brand could house a future growing portfolio of real estate communities.

Dragoman’s recommended brand proposition focused on Al Forsan Real Estate’s positive impact beyond their communities and into the surrounding neighbourhoods. In essence, positioning them as the master-developer that create ‘active communities that enhance the fabric of society’.

The name Al Forsan (means knight in Arabic) and the company’s dynamic approach to development inspired the brand’s identity and visual style. Dragoman created the brand identity and the suite of brand assets, including the corporate stationery, company profile and digital assets. The design elements allowed Al Forsan Real Estate to have a strong presence at the upcoming Abu Dhabi real estate trade show.



Brand strategy
Brand proposition
Brand architecture
Brand identity
Brand assets


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